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S1. Ep8: What Activates Rich Clients in 2025 with Penny Soo

Brand and messaging strategist Penny Sue reveals why "sugar hit" marketing is repelling high-value clients. If you've noticed it's harder to land quality clients lately, this conversation will be your wake-up call. Penny explains why messaging like "make 6-figures in 30 days" attracts desperate, scarcity-minded clients instead of premium clients ready to invest.

She reveals the subtle messaging tweaks that transform lukewarm content into client magnets and why great messaging starts with great offer design.

FREE GIFT Click here to get theFLAVOURS - Hot & Spicy Messaging That Sells”. Your content shouldn’t be lukewarm when your offers are this good.

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S1.E9 Sarah Strackhouse

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S1.E7 Christina Kokologiannakis